To certify or not to certify …. that is the question !

This month’s Retail Jeweller explores the pros and cons of Pearl Certification ….

When asked if grading pearls should form part of the decision to buy pearls, Chrissie Douglas, owner of London retail jeweller Coleman Douglas Pearls, says: “People need to appreciate what a challenge pearl grading is. Diamonds are cut by man, but pearls are a natural product. How can you box nature?”

At the same time, she says it is necessary for retailers and suppliers of the more expensive pearls to protect both retailers and consumers. “Imitation pearls and Hong Kong dealers misdescribing products has led to confusion in the market,” she says. “I think certification of expensive pearls is important as then the customer knows what they are getting.”

What do you think ?

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